The average supermarket has close to 40,000 items, and according to the Food Marketing Institute, this is a $600 billion industry. The most well-known contributors to this industry are consumers, distributors, and manufacturers but what most people do not realize is the role played by graphics designers.
Graphic designers are responsible for packaging which is an industry in its own right. There are several large design agencies like Landor that have a staff of designers dedicated to creating brands through the use of packaging. Product packaging is a fast growing field always looking for more designers to build their portfolios, and there are attributes required for packaging supplies.